Do You Believe in Fairy Tales ?
I gave up believing in fairy tales at quite an early age yet surprising as it may seem a lot of marketers on the Internet still believe in them, or if not they think the rest of us still do.
You see I subscribe to quite a lot of email lists and get about 250 emails a week. I’m a fast reader and they’re a good way of keeping up to date with what’s going on. However the down side is I have to wade through a lot of Bull S**t.
They also give me a good laugh from time to time with the claims they make and the way they write about different products. I have to wonder who on earth swallows this sort of stuff, but I guess some people do.
A good example of a fairy tale was an email I received yesterday from a marketer whose name I will not reveal to save him the embarrassment.
##### His email went as follows #####Here is how you can be on your way to higher, stronger and more powerful Search Engine Rankings Than Ever Before...
URL link to product.
With this new software you can boost your search engine rankings, and help your website climb the search engine charts like never before.Top search engines such as Google and Yahoo are now listing many different types of documents in their listings, including PDF files, as well as Flash sites, and .SWF graphics files.
These top search engines are always updating and adding new abilities to their search engine spider technology, and as that technology increases, it gives you added opportunities to update and give your websites that cutting edge before your competition knows about it.
The "Secret FLASH Search Engine Rank Booster" simply going to replace your existing .GIF and .JPG images on your site with new images that can carry keyword phrases the search engine spiders can read and rank
The "Secret FLASH Search Engine Rank Booster" takes away all of the time consuming effort that it would otherwise take you, and turns it into a few short minutes of playtime that can help boost your rankings like crazy.
You can read about this new and amazing tool at:
URL link to product
##### End of email #####
The ability to put text into images is not new and Google has been able to read text in Flash files for at least the past 12 months. I came across a similar product to this about 6 months ago.
What’s being offered in this product email is the ability to put hidden text in images by converting gif’s and jpg’s to flash files.
But putting hidden text on a web page can get your pages removed from a search engine’s index and get your site banned, so don’t try this at home folks.
Google has for a long time made it clear that even the use of Alt tags for images by stuffing them with keywords will be regarded as Spamming the search engine. The end result can be the same – banned by Google.
What this marketer also doesn’t tell you is converting all your gif and jpg images to flash files will slow the download time of your web pages dramatically. This will not make your visitors very happy and the search engine’s don’t like slow loading pages either.
Does this marketer use this technique on any of his 12 or more web sites, well I asked the question and I’m waiting for the answer. I also asked if he could provide a URL so I can check.
What do you think his answer will be ?
If Yes, he does believe in Fairy Tales
If No, he doesn’t believe in Fairy Tales but he wants everyone else to.
Tony Simpson
Web Page Addons
Making Your Website Work for You