Lies and More Lies
Just how many emails do you get from marketers who will tell you porky pies ( Lies ) to get you to do something. Here’s one I received a while ago from quite a well known marketer of web business products.
It read:
When I got up this morning I found a gift in my inbox. It was an email from one of my top affiliates. He had sent me a free one year paid silver members to his new website. This wasn’t something new because I get a lot of people who send me free copies of their products to review.I logged in and found ebooks, software, scripts and resale rights to a ton of unique products. It’s really was a very cool gift to find in my inbox today.
So, I sent him a quick email in response to see if I could also send YOU a one year membership. After a little negotiation he finally agreed, on one condition. That was that you wouldn’t share the link with anyone else.
He usually sells these memberships for $97 a year, but you’ll get in the back door because you are on my list. Here is your back door login page:
Affiliate Link to website was here
I hope that you’ll love this gift as much as I did.
###################### End of email ###########################
The membership site to which this email refers, has been offering this same product for the past 6 months so it’s not new ( Lie 1 ).
Secondly a lot of the products offered are not unique ( Lie 2 ).
The one year membership normally $97 has been given away by lots of marketers, I don’t think many people actually pay for it. ( Lie 3 ).
The marketing strategy is to give the basic membership away for free with the view that you’ll upgrade from silver to gold membership. So getting a one year membership would not take much negotiation ( Lie 4).
You should not share this link ( I agree ) but by telling you not to, he hopes you’re going to be naughty and tell all your friends about it so he can get even more sign ups.
Tony Simpson
web site optimisation
Making Your Website Work for You