Tony's Big Thing on the Web

In the past three weeks I have been receiving a daily email that is meant to provide a Niche Market per Day.

I have written before about what is and what isn't a Niche and these daily examples from Niche A Day are yet more examples of what I consider not to be a niche.

The daily email comes courtesy of NicheADay.com run by Scott Standke, who also runs Keywordavalanche.com.

In the email Scot provides a keyword or phrase which by his definition represents a niche market based on the estimated monthly traffic from Overture and a PPC bid price which is the other piece of information supplied.

Here is a list of the Niche a day supplied in each daily email for the past 3 weeks.

They look really exciting with these high levels of traffic. But the real question is what chance is there of getting any of that traffic if you built a website around one of these “niches” ?

To answer that question you need to look at what information is not supplied by NicheADay and that’s the level of competition.

Or, put another way, how many other web pages are competing for this traffic by using the exact same keyword phrases ?

Todays NicheADay niche is: spyware
Estimated Overture Monthly traffic: 448,799

Todays NicheADay niche is: digital photography
Estimated Overture Monthly traffic: 52293

Todays NicheADay niche is: consulting
Estimated Overture Monthly traffic: 179117

Todays NicheADay niche is: bahamas
Estimated Overture Monthly traffic: 121890

Todays NicheADay niche is: bankruptcy
Estimated Overture Monthly traffic: 278932

Todays NicheADay niche is: diabetes
Estimated Overture Monthly traffic: 425020

Todays NicheADay niche is: landscaping
Estimated Overture Monthly traffic: 140988

Todays NicheADay niche is: adoption
Estimated Overture Monthly traffic: 190355

Todays NicheADay niche is: car insurance
Estimated Overture Monthly traffic: 1740644

Todays NicheADay niche is: hot tub
Estimated Overture Monthly traffic: 196195

Todays NicheADay niche is: office furniture
Estimated Overture Monthly traffic: 208618

Todays NicheADay niche is: tax attorney
Estimated Overture Monthly traffic: 180207

Todays NicheADay niche is: teeth whitening
Estimated Overture Monthly traffic: 78842

Todays NicheADay niche is: wedding
Estimated Overture Monthly traffic: 494127

Todays NicheADay niche is: airfare
Estimated Overture Monthly traffic: 804608

Todays NicheADay niche is: architect
Estimated Overture Monthly traffic: 110468

Todays NicheADay niche is: dating
Estimated Overture Monthly traffic: 3067977

Todays NicheADay niche is: gardening
Estimated Overture Monthly traffic: 224923

Todays NicheADay niche is: headphones
Estimated Overture Monthly traffic: 32553

Todays NicheADay niche is: home gym
Estimated Overture Monthly traffic: 101429

Todays NicheADay niche is: long distance
Estimated Overture Monthly traffic: 219359

Here’s the same list again but I have added the number of other web pages being reported by Overture ( this information was not supplied by NicheADay )

Competing Web Pages
spyware 222,000,000
digital photography 74,800,000
consulting 695,000,000
bahamas 245,000,000
bankruptcy 141,000,000
diabetes 197,000,000
landscaping 55,200,000
adoption 316,000,000
car insurance 77,900,000
hot tub 21,400,000
office furniture 437,00,000
tax attorney 3,040,000
teeth whitening 4,380,000
wedding 304,000,000
airfare 60,500,000
architect 220,000,000
dating 437,000,000
gardening 122,000,000
headphones 68,400,000
home gym 4,260,000
long distance 109,000,000

With this level of other web pages using the exact same keywords, I would like to know how anyone would consider these to be in a Niche.

Perhaps Scot Standke could supply his definition of a niche ?

Then it would all make perfect sense how we can quickly get free traffic to a website built around one of these keywords.

As Scot says in his NicheADay email “Now it's up to you to take this information and actually do something with it.”

Here’s my suggestion, put it in the bin, what’s your suggestion ?

Tony Simpson
Web Page Add Ons
Making Your Website Work for You