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January 28, 2007

Ad Splitter Software - Or is it ?

This week I came across Easy Ad Splitter that enables split-testing different Adsense Ad formats on your web pages, but you may not get what you expect.

The product is being sold in various forms, with and without resale rights formats and re-branding rights. So, you might find it being marketed by different people under different names at anything from $7 to, well you name it.

I should however warn you, if you are expecting a script like an Adsense Tracker that runs on your web site you will be sadly disappointed. The "software," if you can describe it as that, is quite simple.

The software installs on your PC and you provide it with two sets of Google Adsense Code for the Ad formats you want to test. Let’s say you want to test one Ad with black text and another Ad with grey text.

You copy and paste the two different Adsense Code blocks into the "software" and it adds a simple javascript function to the page code. Once added to your web page the javascript rotates one block of Adsense code for the other each time the page is loaded.

I will save you buying Easy Adsense Splitter, here is the javascript code it adds to your normal Google Adsense code, it’s a simple random rotation function.

Here’s the javascript:

<script type="text/javascript">
var random_number = Math.random();
if (random_number < .5){
//your first ad unit code goes here
} else {
//your second ad unit code goes here
}</script>

<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>

To track the results of this you also need to setup different "channels" within your Google Adsense control panel for each Ad.

Also with this product is a pdf document called "Three Little Tricks" that gives tips on boosting your Adsense income by using different Ad placement techniques.

To anyone well versed in Google Ad placement on web pages there are no new revelations – so I suggest you save your money.

So is Easy Ad Splitter - "software ?" – well you judge for yourself.

Tony Simpson
Web Page Add Ons
Making Your Website Work for You

January 09, 2007

Quality eBook Niches or Are They ?

A few months ago I joined eBook Niches a membership that provides 4 ebooks per month in specific niches, but are they really niches - you judge for yourself.

The ebook niche member’s site is run by Robert Blackstone & Adam Maywald and requires a monthly membership fee.

During my membership I downloaded and evaluated 12 ebook packages, covering a wide range of topics from Boat Safety, to Modelling, Home Schooling, Anxiety, Dog Training and UK Debt.

Each package has one ebook in pdf and word format, 20 PLR articles, an email course with a sales letter and graphics, provided in case you want to try and sell the ebook.

In the ebook niche package you also get a short list of 3 or 4 niche product affiliates and the results of the keyword research that I assume went into choosing the ebook subject in the first place.
 

So, what can you do with this ebook niche package ?

Well, you could try and sell the ebook, or give it away, or use the content for your own ebook or web pages.

Ebook niches make the claim that these are quality ebooks. Well, they are better than some I have read, but are they of such quality that you could, or would want to sell them ?

Personally I would not try to sell them. Many of them are not particularly well written and come from the ghost writer factory. The only possible use for the material that I would recommend is content for your own web pages.

However, whilst you are free to use the ebook and articles as you please, I would caution you against using the material as provided.
 


Firstly up to 300 other members could be using the same material, so the search engines will detect duplicate content very quickly.

Secondly, the content is not particularly good and I generally found I could get no more than 1 or 2 pages of quality web content from the ebook and articles.

Out of 20 articles I could usually only piece together one article that I would consider good enough to publish.

So, don't expect not to do any work.
 

eBook Niche Keyword Research
On the subject of work I would also suggest you don't rely upon the keyword research data that is provided with each ebook niche package. Firstly, I would seriously challenge whether many of these topics are actually in a niche at all.

As I have found from other product evaluations I have done on niche offerings - like Niche Monthly, Niche a Day and Article Underground, the keyword research that is the basis for these products is in many cases, extremely flawed.

It is clear to me from the keyword research provided with all these types of products that it can not be relied upon. For this reason I always do my own keyword research.

What I usually find is that the keyword phrases that have been chosen are either not in a niche, or if they are, not in one that you could get a high ranking for with a search engine any time soon.

The cost of membership to ebook niches was $47 per month, but quickly rose to $97 a month. Is it worth $47 or $97 per month, well not to me.

Tony
Making Your Website Work for You