How to Build a Business Web Site – Pt I
If you are at the stage where you are searching for solutions to build a business web site in terms of how to design and upload it to a web host then what I have to say may change your mind about what’s really important in building a business web site.
It may come as a shock to some people, but building a successful business online has very little to do with creating or putting up the actual web site, in fact in some cases you don’t even need a website.
It Doesn't Sell Well
There are very few people online who will actually tell you what’s really involved and how much work and resources it actually takes, because that’s not what most newcomers to the web want to hear – it does not sell well !
By the time a newcomer is set on the idea of putting up a business web site he or she has already read a ton of stuff on how easy it all is and all you need is to buy this ebook or that piece of software or find the holy grail – the Secret to Online Success.
What is more, so many people now believe they can do all this for free.
Let’s face it, if most newcomers to the web knew the real truth, most of them could save themselves a lot of time and money. That is by not downloading free stuff or buying products on the web that feed their dream to make riches and sit on the beach all day. Apart that is from the 1 or 2 hours they need to work to keep the money rolling in from their business web site or sites that run on auto-pilot.
Do You Believe ?
Well maybe you don’t believe that, you realize there is work involved and a lot of stuff you need to learn and be able to put into practice. Do you believe what you read about the guru’s on the web and how they rake in a ton of money and only spend a few hours working, in most cases it’s not true and in other cases it was not like that for them when they started.
In fact if you read the true life stories behind the big names on the web, in virtually every case you will find they spent years struggling to make ends meet and in many case they went 10’s and in some cases 100’s of thousands of dollars into debt to follow their dream.
Instant success did not happen for them and more than likely will not happen for you.
If you choose not to believe me, I won’t lose any sleep over it, but you may one day when you look back in a few years and say, gee I wish I’d paid more attention to some guy I read something about on a blog once, but I can’t remember where.
If You Don't Believe Me
Well you don’t have to believe just me because I’m going to tell you about someone you may have heard about and that’s Duncan Carver. Duncan has been around on the web a long time and is probably best known for his Link Management Assistant script that he has been giving away for free for several years.
I also mention his link management script because it features in the story I am about to share with you regarding one of Duncan’s current projects. You see, Duncan is one of the very few people, in fact only the second one I know in the past five years, to offer to share how he goes about building a web business in real time.
The first person I know who tried this over the shoulder approach was David Vallieres, but he was charging a monthly fee and closed the project down after only a few months.
Now I don’t mean how Duncan creates or puts up a business web site, that’s easy, but how he markets and promotes it on the web, how he gets the site top rankings in the search engines, how he builds links, creates the product to sell, builds a mailing list, tests and tracks his marketing efforts to see what works and what doesn’t.
Real Life Stuff
This is real life stuff the likes of which you are not likely to see again for some time. I don’t know why Duncan is doing this as he has nothing to gain from it and in fact quite a lot to lose if the project fails, especially with so many people looking on, his reputation could take a big knock.
If you want to follow along and see what Duncan does on this project and how he does it then you should visit the blog he has set up for it, a link to which you will find at the end of this blog.
For my part I am following the reports on his progress with keen interest and I shall be offering my insight into what he is doing and how he is doing it in future posts on this blog.
What is clear to me so far is that Duncan is not trying to hide anything. For a time I thought he was not telling the entire story like so many other gurus on the web. It’s often not what they tell you, but what they don’t tell you that really matters.
One of Duncan's Secret Weapons
For example I mentioned earlier Duncan’s Links Management Assistant (LMA) script. Well he uses this to get 1,000’s of links pointing to his new business web site. This means the search engines see ton’s of links pointing at his site from all over the web and his new site’s rankings sky rocket within a few weeks.
You see I knew about Duncan’s secret weapon for getting thousands of links to any site he chooses so I suspected he was using it on this project to boost his site’s rankings, something most people don’t have the resources to do.
In fact I didn’t just suspect he was using his LMA script, I knew he was, but more of that in a later blog. The point is that eventually Duncan did say that’s what he was doing in one of his later project reports – so full marks to Duncan for telling the whole story.
So if you want to gain some first hand experience on how to build a business web site as it happens, but more importantly promote it then I recommend you follow this blog and the one Duncan has created for this project at: http://www.onlinemarketingtoday.com/worm-farming/
This niche project began in late February 2007 so you have some catching up to do by reading Duncan's blog entries if you want to follow along.
Tony Simpson
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