How good must your ecommerce site be to Google to get enough traffic to survive ?
With over 25,000,000,000 web pages in just the Google.com database, to get any decent level of free traffic from the Internets biggest search engine means your web pages and web site have to be optimized to be search engine friendly.
If not search engine friendly and optimized, your pages will never rank in Google’s Top 10 to 30 search results for anything other than obscure search terms that get very little traffic.
The figure of 25,000,000,000 web pages on Google.com came from a search on Google for all web pages that contain the vowels a,e,i,o,u since any page should contain at least one vowel.
Of course 25 billion pages is not the total number of pages on Google, since it does not include all those pages in more than 25 other major country specific Google databases. Nor does it include pages in languages that do not use our character set i.e. Chinese, Arabic or Japanese.
So, the question we wanted answered is - just how good do the majority of business or ecommerce sites have to be to get enough traffic from Google in order to survive ?
From our estimates a business or ecommerce site
has to be in the top 10% of web sites to survive.
If we assume for the moment the average web site in Google’s database has 250 pages there would be 100 million web sites just on Google.com. Alexa the traffic estimation tool considers that only web sites in the top 100,000 and above an Alexa ranking of 1 million are getting enough traffic to be considered.
While Alexa rankings are notoriously inaccurate, from our experience of sites in Google.com in many different categories, web sites with an Alexa ranking as low as 20 million can still get enough traffic to operate successfully in a niche market.
But if we stay with sites that need main stream traffic, our estimates suggest a site needs to have an Alexa ranking above 10 million. Keep in mind, sites in some business categories would need an Alexa ranking above 1 million to survive and others have to be in the top 100,000 to sustain their business.
Therefore the majority of business or ecommerce web sites would need to be in the top 10 million of web sites to get enough visitor traffic to sustain their business.
Using our estimate of 100 million web sites on Google.com that means the majority of business and ecommerce web sites must be in the top 10% of sites just to get enough visitor traffic to stand any chance of surviving.
While the figures used are taken from our own experiences and estimates they provide a rough guide to how good an ecommerce or business website must be to Google.
We have many years of experience in webpage optimization and search engine optimization. We offer an extensive range of web site optimization services to site owners seeking to improve search engine rankings, or increases sales and profitability using existing levels of visitor traffic.
Visit our web site optimization services page for more details and Free evaluations of our services.
Tony Simpson
Making web site optimization work for you