ebook collection
advertising

41 great ads and what made them great
A collection of classical Ads from some of the greatest names in advertising. Study the headlines and learn from the ad copy what made them great. They may be old but some of the same rules apply as much to online as offline advertising (64 pages - PDF).
Download: 41 great ads (5.5MB)

advertising and marketing on the internet
The federal trade commission official guide to trading on the Internet (16 pages - PDF)
Download: the FTC guide (0.86MB)

classified list
Learn about the places to put your tiny classified Ads on the Internet (13 pages - PDF)
Download: the classified list (0.08MB)

weight loss advertising
The federal trade commission report on the trends in weight loss advertising. Investigations into the false and misleading claims made by advertisers for weight loss products and supplements. (60 pages - PDF)
Download: the weight loss advertising report (1.35MB)

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