eBook Collection
Google AdwordsThe Maximum Effect
Making the most out of your Google Adwords account is a useful guide produced by the Google Team. It's a compilation of the best tips and examples to get the maximum effect from the 95 characters of ad space available in a Google Ad. (41 pages - PDF)
Download the MaxEffect PDF in Zip Format (0.16MB) Google Magic
This is a questions and answers transcript from Peter Twist and Chris Carpenter of Googlecash, with examples of some peoples experiences running a Google Adwords Campaign. It also provides some uesful Tips and Mistakes to avoid. (34 pages - PDF)
Download the Google Magic PDF in Zip Format (0.15MB) Timelines for a Campaign
A step by step detailed guide with actual suggested timelines to setting up and running a Google Adwords Campaign. It also includes how to Analyze your Results, how to Lower your Cost per Click and Optimizing your Click Through Ratio. The approach is quite scientific so may not suit the technically challenged webmaster. (5 pages - PDF)
Download the Google Adwords Timeline PDF in Zip Format (0.11MB) Maximum Bid Analysis
An often overlooked aspect of using Pay Per Click is will it be cost effective. Based on the sale price of a product, the profit margin you have and Conversion Rate, will determine whether Google Adwords will cost you more than you will make in profit from your sales. This simple spreadsheet will enable you to determine the maximum you should pay for each Google Ad clicked, based on your product price, profit margin and conversion rate. (Spreadsheet - Excel XLS)
Download the Max Bid Analysis Spreadsheet XLS in Zip Format (0.03MB) Adword Analyzer
A step-by-step guide to using the AdWord Analyzer software for Google and Overture Pay Per Click Campaigns and Keyword Research (24 pages - PDF)
Download Adword Analyzer Guide PDF in Zip Format (0.37MB) Adword Analyzer Tips
The 8 step formula for Pay Per Click Success using Adword Analyzer (7 pages - PDF)
Download the Adword Analyzer Tips PDF in Zip Format (0.03MB)
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