Tracking a targeted buyer
on your website

You may think with a targeted visitor tracking system like Click Watch™, why bother with another system for just 2% of visitors ?

The most important targeted visitor is the one that buys your products

The 2% of your targeted visitors are the only ones who can tell you
About their Buying Experience on your Website

• Which of your promotional methods brought them to the website ?

• How many times did they visit your website before they made a purchase ?

• On what days did they visit ?

• How long did they take between visits ?

• What links did they click on before they made a purchase ?

With this buyer information you can correct problems on your website
that buyers may have had concerns about.

Let's say after a buyer has made a purchase your targeted visitor tracking system tells you the following:

1. The buyer found your website through an Ad you ran in someone else's Ezine which took them to a special offer product page on your website.

2. They viewed the special offer page.

3. They left your website.

4. The next day they came back and viewed your home page.

5. They clicked on a link that took them to your normal product page for this product.

6. They viewed your guarantee page.

7. They viewed your About Us page.

8. They left your website.

9. After a few hours they come back again to your special offer page.

10. They click to buy and go to your order page.

11. They leave your site without making a purchase.

12. After 45 minutes they return again to your special offer page.

13. They click to view a testimonials page.

14. They click and visit your guarantee page again.

15. They click through to your order page.

16. They place an order.

Looking at the above events for just this purchaser you might conclude

1. The buyer is confused or not sure about something, because they left your website twice before making the final purchase.

2. They found a link from your home page which took them to the normal product page not the special offer and then they left your site. Was there something said that differs on these two pages that gave the buyer doubts and should you remove the link from the home page ?

3. They get to your order page but still don't buy the first time so why not ? Perhaps you should take another look at your order page or better still get someone else to look at it for you and give their opinion.

4. They view your offer page for the 3rd time, your guarantee for the 2nd time, so do they have issues with your guarantee ?

Now suppose another report from your targeted visitor tracking system tells you a similar story, this confirms it's not a problem isolated to the one buyer.

These targeted visitor tracking results are telling you it's time
to take a fresh look at some of your web pages.

In particular your offer page, your guarantee and your order page and perhaps remove that link some buyers find to your normal product page.

The targeted visitor tracking system that will tell you all these things and do a whole lot more, you can uncover about with web site traffic tracking.

Making Your Website Better for You