Email marketing responder software

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Ask This Before buying Automatic Responder Software or an Autoresponder Service

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Do I need an unlimited automatic responder, or one with advanced features and how can I get the best use out of an autoresponder ?

First what is an autoresponder ?
In its simplest form an autoresponder or automatic responder, allows you to send email messages to small or large groups of people in one or many mailing lists.

Some autoresponders also allow you to collect web site visitor email addresses in a database.

Limited or unlimited automatic responder ?

An unlimited automatic responder software or service allows you to set up as many separate autoresponders for sending email using as many different email lists as you want, hence the term unlimited.

Whether you need an unlimited automatic responder will depend on your future use. You may well only need one or two autoresponders now, but what about in a years time ?

Certainly if you're looking to acquire autoresponder software you should invest in an unlimited one, unless it offers a seemless upgrade to add more autoresponders later.


 

Advanced features in automatic responder software you can't do without.

  1. Custom Fields that give you more control:
    Allows you to personalize your autoresponder emails. For example: By adding the subscribers name to the subject line of the email you increase the chances your email will be opened and read.

    Custom fields also allow you to insert ads or links in your emails. You can also use custom fields to add a signature file to each email that could include your URL, a slogan, a message or anything else you decide.

  2. Subscribe and unsubscribe through emails as well as online forms:
    A feature that means a visitor can subscribe or request information just by sending a blank email to an autoresponder email address you set up. This feature is in addition to the normal sign-up form response.

  3. Broadcast emails:
    Send an email to all your mailing list or selected parts of it using different types of filtering according to the information held on each subscriber.

  4. Automatically keep your mailing list up to date:
    An advanced feature of some automatic responder software that automatically deletes subscriber details if emails sent to them are not delivered or bounced. Typically filters can be set up to delete subscribers if different criteria are met.

    For example if 3 emails are bounced in a month, or if two consecutive emails are undelivered. This feature can protect you from complaints from your ISP about high levels of bounced mails or from SPAM complaints since such email addresses are automatically removed by the automatic responder software.

  5. Tracking Links:
    Some automatic responder software also allows you to set up tracking links in messages that will allow you to record when, how often and by whom a link is clicked on. This means if you publish a link in an email to your online newsletter you can determine if, when and by whom it’s being read.

 

Getting the most from an email automatic responder by using it to promote your web site and increase traffic

You could offer a course in html, autoresponder, or ebook format all distributed using automatic email marketing responder software. For more about using an automatic responder see Is Your Email Automatic Responder Smarter Than You ?

Place the course on your web site and notify subscribers about it using your automatic email marketing responder software including a tracking link to the page. The tracking link will enable you to monitor the number of subscribers who visit the page.

Increase your traffic by allowing people to give away the course to their web site visitors. Just have them link to your web page using a tracking link.

Email automatic responder softwareUse automatic email marketing responder software to publish your course in sections over several days or weeks. Include a lesson of your course on each followup message sent.

Increase traffic by allowing advertisers to include their ad in your course. Ask them, in return, to advertise the free course at their web site. Just have them link to your web site.
Email Automatic Responder - Demo & More details

You could create your free course as downloadable text, pdf, print format, fax-on-demand, cassette, video, etc. You can use any or all the methods shown to increase your traffic.

 

Ten more ways to use an unlimited automatic responder

  1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information.

  2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.

  3. Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will increase your traffic.

  4. Collect vital customer satisfaction information by publishing a survey using your automatic responder. This type of information will help you serve them better.

  5. Instead of answering every customer question that's e-mailed to you, publish "Frequently Ask Questions" using your autoresponder, saving time and money.

  6. Publish your testimonials or endorsements in autoresponder format if you don't have the room in your ad copy. It's more effective to include all of them.

  7. Provide back issues of your e-zine archives in automatic responder format.
    This will give your subscribers and web site visitors easy access to them.

  8. Publish your entire web site using your autoresponder. Sometimes visitors don't have enough time read your entire site. They could print it out and read it offline.

  9. Offer an ebook via your autoresponder. Your visitors won't have to download it or have the software to read it right away. Allow other people to give away your ebook. Ask them to upload it to their own server so as not to place heavy demands on your hosting bandwidth. Every time someone downloads it, they'll see your business ad.

  10. You could publish your business terms and conditions using your autoresponder. This could include return policies, purchases, refunds etc.

Tony Simpson
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Unlimited Email Automatic Responder

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