Web site traffic tracking and monitoring

How to determine which of your various marketing efforts
are successful in bringing traffic to your web site

Whilst at the same time, measure PPC cost effectiveness, provide online sales tracking and web site visitor tracking and monitoring.

FREE web page
conversion evaluation

I just want traffic -
Why do I need to monitor where it came from ?

Traffic is the life-blood of any website, whether it comes through Ads, PPC or natural search engine listings you pay for it in cash, or by investing your time and effort.

There is really no such thing as Free Traffic.

Since you're paying for web site traffic either in cash or with your own time and effort unless you have time and money to waste it's crucial to know where your traffic comes from.

If you place Ads in Ezines, Promotions in Emails or run a Pay Per Click (PPC) campaign without Ad campaign tracking you will never know which Ads were successful in bringing you the most visitors.

Without using web site visitor tracking you will never know how many visitors from which Ad either sign up for your subscriber list, buy your product or take any other action you want them to take.

Without web site traffic tracking and monitoring you won't know which Ads brought the most traffic and which converted the most visitors to Sales or some other pre planned action.

The Ad that brings the most visitors may not be the one that produces the highest visitor conversion - without Ad campaign tracking, you're simply just guessing.

You can use web site visitor tracking for visitors who click your Ads, visitors who make you sales from eZine Ads, Solo Email Ads, Classified Ads, Pay-Per-Click search engine Ads, or any other Ad you like.

Ad campaign tracking will help you determine which of your marketing efforts are profitable, by calculating all the important details like your cost per click and cost per sale for each and every type of Ad !

Web Site Visitor Tracking is a very Powerful Tool

Web Site Traffic Tracking and Monitoring is not just for Paid Ads

A crucial step in building sustainable search engine traffic to any web site is discovering what your important sources of traffic are and spending your resources (time and money) on those areas that produce the best rewards.

Analyzing your web stats is the first step in trying to work out where your web site traffic comes from and just as importantly what visitors do when they get to your web site.

But depending on the quality of the web stats provided by your web hosting provider, you'll quickly find information is severely limited about what visitors do on your web site, what links they click and where they go.

That's why you need to use web stats tracking to know when a visitor arrives on your web site from whatever source, what link they click on or what button they click to reach your other web pages.

Without web site visitor tracking how do you know if the web page copy you write, the links you make or the order buttons you create result in the action you expect ?

If you're still not convinced of the need to track and monitor
your web site visitors, try answering these 7 questions :

Do you know where visitors come from to reach your web pages ?
Do you know (or are you guessing) if the changes you make to a web page have the effect you expect ?
Do you know if / when the link / button to your order page is clicked ?
Do you know which subscriber email link gets the most clicks ?
Do you know what % of visitors reaching your order page convert to sales ?
Do you know which Ads return the most visitors to your web page ?
Do you know which of your Ads convert the most visitors into buyers ?

If you answered NO to any of these questions
you are guessing what produces results.

Click on the link web site visitor tracking to reveal more of what web site visitor tracking can do for you.

Sincerely
Tony Simpson
Making Your Website Better for You