Web Site Visitor Tracking

How to use Ad & Stats Tracking for visitor tracking on your website

If you missed the previous item on web site traffic tracking you can view this by clicking on the link web site traffic tracking

A Link Tracker is used to create tracking links without placing any code on your page. All clicks on the link will be tracked by the system.

With link trackers, you can also specify either 1 or 2 Redirect URL's. If you use two, the system will alternate between them when people click the Link. Again, you'll be able choose sales tracking options with Link Trackers.

Split Testing Redirect URL's - For " Link " Type Trackers you can specify either
1 or 2 Redirect URL's for Link Trackers. If you use two, the system will alternate between the two URL's when people click the Link. Use two URL's to test different Ad copy and Offers.

The key to effective testing is to only change *one* variable at a time. So this is a really nice and easy way for you to do that. All the traffic will be coming form the same add, so you know that's not a variable. And the Ad Tracker system will automatically route an equal number of visitors from that ad to each of the Redirect URL's.

Just make sure only *one* thing is different on each page. Test just one thing at a time. For example, use a different headline, but leave everything else the same. OR keep all the copy the same, but change the colors.

Or change just the bullet points, or just the PS's, etc. The key is to change only one thing and see which one works best between the two.

Then you take the one that worked better, and use it as the "constant". You leave it alone, and do another split run changing one thing and comparing. Choose the best from those two, make it the constant, and do another split run.

Eventually, you'll have an offer that's so good, you can't make it better. You'll know you've found this when your result stays the same for several split runs in a row.

Start and End Dates - You can specify any dates for the start and end of your ad campaign. This is useful for helping you remember when you place ads, or ran campaigns.

Cost - If you paid for an Ad, the Ad Tracker will calculate your cost per click and your cost per sale using this information. These are very useful stats to help you determine the true effectiveness of an Ad.

Here's how you make sure your Ads are Profitable

Let's say you are considering either running a solo email ad campaign or buying pay-per-click visitors. You do some research on your search terms and find out you can buy them at 5 cents each.

Now the cost of the solo ad is $100. This means you'll have to get 2000 click-through's or more from the solo ad to make it a better deal.

So you can run a one-time test solo ad with this advertiser, and include an Ad Tracking link in the Ad. If you get more than 2000 clicks, you know it's a good deal, and you can run it again or expand into more Ezines.

Going the other direction, if you're running Ads, you can use an Ad Tracker to determine your Cost Per Click. After you get some data on this, you may find that it's cheaper and easier to simply buy pay-per-click traffic from the pay-per-click search engine.

Taking both of these ideas one step further, you can use the cost per sale to determine if your advertising efforts are profitable for you. For example, if you sell a $17 product, and your cost per sale is anything less than $17, you're making a profit.

The Ad & Stats Tracking systems will calculate the cost per sale
for you automatically, so you're free to focus on marketing

Comparing the Cost per Sale of your different campaigns will help you evaluate the true value of your different marketing efforts.

For example, one Ad may only be costing you 5 cents per visitor, but $1 per sale. Another Ad might cost you 15 cents per visitor, but only 50 cents per sale. Ultimately, the second Ad is more profitable!

So use Ad Trackers to track *every* single Ad you place.

Otherwise, you're flying blind - guessing what's working for you
Even free ads should be tracked, so you can see where your time
can be more profitably spent.

OK, where do I find such a web site traffic
tracking and monitoring system ?

The answer to that is easy, there is one right here at Webpageaddons that will enable you to do all this and more.

Click on Web Site Traffic Tracking for more details.

Sincerely

Making Your Website Work for You